It’s a rare film about digital culture that feels well-modulated, as accessible for those within it as it is for those blissfully unaware. The world it’s trying to invite us into is often obnoxiously off-putting, filled with cat memes and confusing terminology, but Craig Gillespie, the director, does a decent job of simplifying it without censoring (we’re shown both the offensive words commonly thrown around by users and told of how anti-capitalist rhetoric often slipped into anti-semitic attacks). Last year’s run of eat the rich movies, from The Menu to Triangle of Sadness to Glass Onion, were mostly based around a rather limited view of class politics (people with money = bad) and while Dumb Money is still fairly broad (a tad more characterisation wouldn’t have gone amiss), it offers up something a little more constructive, a rousing David and Goliath battle that’s hard not to find involving. The sudden obsession with the GameStop brand was rooted in a nostalgia for the days of the high street and the mall, both further destroyed by the pandemic and it’s easy to see how it became a symbol at the time for so many. It was, and still is now, a period of mass disillusionment in the wealthy and the systems that protected them and without employing a heavy hand, we see how the loss of lives, jobs and freedom brought on by Covid helped to swirl it all into a perfect storm.
It’s perilously close to being overstuffed (one more introduction would have tipped it over the edge) but a controlled and nimble script justifies the large ensemble, using each thread to quickly switch back and forth between the anger, ecstasy, disbelief and fear that seeped from conference to dorm room at the time. Then there are the various people who followed Keith’s advice, from a GameStop store worker (Anthony Ramos) to a single mum working as a nurse (America Ferrera) to a pair of students with ever-increasing loans (Myha’la Herrold and Talia Ryder).
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There are the tech bros (Sebastian Stan and Rushi Kota) whose software allowed easy access to stocks. There are the Wall Street suits (Seth Rogen, Vincent D’Onofrio and Nick Offerman) who went from laughing it off to crying over their bank accounts. There’s the man who started it all, Keith Gill (Paul Dano), who used Reddit and YouTube to gin up interest in GameStop stocks, supported by his equally invested wife (Shailene Woodley). In telling the story as an ensemble piece, not just inhabited by characters who are already well-versed on the ins and outs of the market, the screenwriters Lauren Schuker Blum and Rebecca Angelo find ways to translate it for the layman.
Dumb Money requires something a little extra, something that would usually require a no-distractions Wikipedia read, but wrapped up in an appealingly commercial package (Adam McKay’s The Big Short famously used Margot Robbie in a bath to detail the most convoluted financial terminology).
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